Saturday, March 14, 2009

Horn NOT OK Please

Bangalore is the Silicon capital of India. I have been living in Bangalore for almost 5 years now. The city has seen drastic changes in terms of the rise in population, pollution and decrease in awareness for social issues. I see Bangalore as the next Mumbai in terms of the bad things which can happen to a city.

World Health Day is coming up on April 7th. Government and the authorities would have made plans to reach out to the masses and convey the message. But, is anyone listening ? Mumbai attempted a "No Honking Day" last year on World Health Day. The campaign was successful not in terms of imposition, but was able to convey the correct message. This year Mumbai Traffic Police have launched a 10 Day No Honking Drive. There was an attempt to call for a No Honking day in Delhi but it fell on deaf ears.

There are campaigns like NDTV's Greenathon which created huge impact on the society, thanks to the support of NGO's and famous personalities. I read an interesting blogpost which calls for answers to some obvious questions which we encounter almost everyday. My concern is, if a drive is taken up in a particular city, why can't people get the message in other cities? Is it necessary that someone comes to your door every morning and explains you whats permissible and what's not ? We are moving towards 100% literacy soon, but I feel even if that happens the people will always be impatient. If this is the case, the Government should start measures right away to deflate the cities.
I would be happy if I hear from people, how we can launch such awareness campaigns in Bangalore and other cities.

PS - Do have a look at the Earth Hour Global Campaign.

1 comment:

Anonymous said...

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